Semrush review 2026
How good is Semrush really?
88/100 points
kosten.org editorial team
Last updated: 2026-03-16
88/100
Points
Based on published terms and features
Semrush is the most comprehensive SEO tool on the market and, alongside classic SEO, also offers functions for SEA, social media and content marketing. In our rating we check whether the investment from €112.52/month ("SEO" plan, annual payment) is worthwhile.
Highlights of our Semrush review
- Best-rated tool in the SEO software comparison
- Very large keyword database (26 billion+)
- All-in-one for digital marketing
- Free plan (limited)
Table of contents
1 Keyword research
24/25
Points
With more than 26 billion keywords, Semrush offers one of the largest databases on the market. The Keyword Magic Tool generates thousands of related terms from a seed keyword, with search volume, keyword difficulty and CPC data. Particularly strong: the data for the DACH market is very accurate and extensive. The tool also identifies keyword gaps against competitors – a feature that is indispensable for content strategy.
2 Backlink analysis
21/25
Points
With 43 trillion backlinks in its database, Semrush offers one of the most extensive link analyses. The Backlink Audit tool detects toxic links automatically and creates disavow lists. The Link Building tool suggests relevant link sources. Ahrefs is still somewhat stronger on pure backlink depth, but Semrush offers the better overall package.
3 Site audit & technical
18/20
Points
The Site Audit crawls websites for over 140 technical SEO errors and prioritises them by severity. From broken links and missing meta tags to Core Web Vitals – everything is covered. The automatic recommendations for fixing issues are practical and understandable, which makes Semrush accessible even to less technically versed users.
4 Additional features
14/15
Points
What sets Semrush apart from the competition is its breadth: SEA analysis (Google Ads research), social media management, a content marketing platform with an SEO Writing Assistant and a full reporting system. For agencies there are white-label reports and client portals. Having all these features on one platform saves time and costs.
5 Usability & price
11/15
Points
The interface is professional, but the abundance of functions can initially overwhelm beginners. The learning curve is steeper than with Mangools or Ubersuggest. The entry plan "SEO" costs €112.52/month with annual payment (€134 monthly); additional users cost from €43/month extra. For solo freelancers that can be a budget problem; for agencies the price is put into perspective by the tool alternatives saved.
Pros & cons at a glance
Pros
- Very large keyword database
- All-in-one solution for digital marketing
- Outstanding competitor analysis
- Strong API and integrations
Cons
- High entry price
- Steep learning curve
- Additional users cost extra
Conclusion: Semrush review
88/100
Very good (1.6)
Semrush scores 88 out of 100 points and is the best-rated tool in our comparison. For agencies and marketing teams looking for an all-in-one solution, Semrush is a strong option. Beginners and solo freelancers on a small budget should look at cheaper alternatives such as Mangools or SE Ranking.
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