Details

Pros

  • Very large keyword database (26 billion+)
  • All-in-one: SEO, SEA, social, content
  • Outstanding competitor analysis
  • Extensive API and integrations
  • Free plan available

Cons

  • High entry price (from €112.52/month with annual payment)
  • Steep learning curve for beginners
  • Additional users cost extra (from €43/month)
  • Free plan very limited

Fact sheet: Semrush

Company nameSemrush
Founded2008
HeadquartersBoston, USA
Country🇺🇸 USA
Customers 10 Mio.+
Typesaas
Website semrush.com

About Semrush

Semrush is one of the best-known all-in-one platforms for digital marketing. With more than 26 billion keywords, 43 trillion backlinks and tools for SEO, paid search (SEA), content marketing and social media, Semrush is the gold standard for agencies and marketing teams. Semrush was listed on the NYSE from 2021 and has belonged to Adobe since the takeover was completed in April 2026.

Special features

  • Part of Adobe since 2026
  • 26 billion+ keywords
  • 43 trillion+ backlinks
  • Content marketing platform