kosten.org editorial team
Last updated: 2026-03-16
75/100
Points

SE Ranking positions itself as an alternative to Semrush and Ahrefs. We check whether the tool can keep up from €87.20/month (Core, annual payment).

Highlights of our SE Ranking review

  • 2,000 keywords daily on the entry plan
  • Flexible keyword add-on packages
  • White-label for agencies (add-on)
  • 14-day free trial

1 Keyword research

18/25
Points
SE Ranking offers access to over 3 billion keywords with search volume, CPC and competition data. Keyword research is solid and delivers related keywords, long-tail suggestions and questions. DACH coverage is good, though not as extensive as at Semrush. Absolutely sufficient for SMEs and medium-sized websites.

2 Backlink analysis

16/25
Points
The backlink checker offers a decent link analysis with Domain Trust, referring domains and anchor text distribution. The database is smaller than at Ahrefs or Semrush, but sufficient for monitoring your own backlinks and basic competitor analyses. Backlink monitoring with email alerts is a useful feature.

3 Site audit & technical

16/20
Points
The Site Audit is one of SE Ranking's strengths: it crawls websites thoroughly and categorises errors by severity. The recommendations are clearly worded and understandable even for SEO beginners. The on-page SEO checker analyses individual pages and gives concrete optimisation suggestions based on the top-10 rankings.

4 Additional features

12/15
Points
For agencies, SE Ranking offers real added value: white-label reports with your own branding, a lead generator for client acquisition and marketing plans with task lists. Rank tracking updates daily and offers 2,000 keywords per day on the Core plan – flexibly expandable.

5 Usability & price

13/15
Points
The interface is clear, though sometimes a little overloaded with options. The big advantage: pricing is extremely flexible. From €87.20/month (Core, annual) you get a full SEO tool, and anyone who needs more rank tracking keywords can add them without jumping straight to the next plan. The 14-day trial gives enough time to try it out.

Pros & cons at a glance

Pros

  • Most flexible pricing on the market
  • Strong site audit
  • White-label for agencies
  • 14-day free trial

Cons

  • Interface partly overloaded
  • Smaller database
  • Less brand awareness

Conclusion: SE Ranking review

75/100
Good (2.3)

SE Ranking scores 75 out of 100 points and offers particularly much rank tracking for the money. For agencies and freelancers who need white-label reports and flexible rank tracking packages in particular, SE Ranking is an excellent choice.

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