kosten.org editorial team
Last updated: 2026-02-08
72/100
Points

Since its market launch in 2021, the Bling Card has established itself as one of the most popular prepaid cards for children in Germany. The Berlin fintech relies on a combination of a physical Mastercard and an educational app designed to teach children how to handle money responsibly. In our detailed review, we rate the Bling Card using our transparent methodology in eight categories – adapted to the special requirements of children's accounts and prepaid solutions.

Highlights of our Bling Card review

  • Bling Card scores 72/100 points in our review – the best financial education offering for children.
  • Educational task and reward system motivates children to save on their own.
  • Parents keep full control: real-time notifications, limits and instant blocking.
  • Mastercard acceptance worldwide – online and in shops, with Apple Pay & Google Pay.

1 Costs & plan model

10/20
Points
The Bling Card is a paid subscription product and therefore a clear difference from free children's current accounts at DKB or comdirect. The cheapest plan, "Bling Lite", costs €2.99 a month on an annual subscription (€35.88 a year) or €3.99 with monthly payment. It includes the physical prepaid card, both apps, SEPA top-ups and basic savings functions. Anyone who wants more features opts for "Bling Plus" at €4.99/month (annual subscription) with over 100 card designs, extended savings tools and a family planner. The premium package "Bling Max" comes to €8.25/month (annual subscription), but offers free replacement cards, live tutoring and exclusive designs in return. Additional costs may arise for top-ups by credit card (1.65% from the second monthly top-up) and replacement cards (€9.99 on Lite and Plus). Compared with completely free alternatives such as DKB u18 or VIMpay Young, the Bling subscription is a cost factor. However, no free provider offers comparable financial education features. The question is therefore: is financial education worth €3-8 a month? Scoring (10/20): The paid subscription model without a free alternative prevents a higher rating. For families with several children, the costs add up quickly. The first SEPA top-up each month is free, which is a positive.

2 Cards & acceptance

11/15
Points
The Bling Card is a physical Mastercard prepaid card that can be used at over 100 million acceptance points worldwide – online and offline. That is a big advantage over pure debit cards (Girocards), which often do not work abroad. Contactless payment (NFC) is of course integrated, and Apple Pay and Google Pay are also supported. A special highlight for children: from the Plus plan, over 100 card designs are available, including licensed designs from Warner Bros. (Harry Potter, Batman, DC Comics). This makes the card a personal accessory and increases children's identification with "their" card – a clever educational trick. On the other hand, the Bling Card is a pure prepaid card without its own IBAN. This means transfers to the child (for example from grandparents) are only possible via the parent app, not by classic bank transfer. For older teenagers who already need a full account with an IBAN, that is a disadvantage. Scoring (11/15): Mastercard acceptance worldwide and NFC/mobile payment are top. The missing IBAN and the dependence on the parent app for deposits cost points. The customisable designs are a nice bonus.

3 Financial education & pedagogy

14/15
Points
This is the Bling Card's absolute strength – and the main reason parents choose Bling despite the monthly costs. The task system allows parents to set household chores or learning goals. When the child completes a task, the reward is booked to the card automatically. Children thus learn that money has to be earned. The child app shows the current balance in a child-friendly way and offers "savings pots" (digital piggy banks) for specific goals – whether a new game, a smartphone or the next outing. Children see in real time how much they have already saved and how much is still missing. The progress bar system motivates them to keep saving. On the Plus and Max plans there are extended features such as the "savings trees" mode, in which a virtual tree grows the more the child saves. The younger target group (7-12 years) responds to this particularly well. No other children's account provider in Germany offers such a well-thought-out combination of gamification and financial education. Scoring (14/15): Almost full marks – the financial education concept is market-leading in Germany. Only the fact that some of the best features (savings trees, extended savings tools) sit behind the more expensive plans prevents a perfect score.

4 App & usability

12/15
Points
Bling relies on a two-app system: the child app and the parent app. Both apps are modern in design, intuitive to use and receive regular updates. The child app shows the balance, past spending and the savings pots in a colourful, child-friendly design. The parent app offers detailed spending reports, limit settings and the task manager. App ratings confirm the quality: in the Apple App Store, the Bling app gets 4.7 stars (over 10,000 ratings), and in the Google Play Store 4.5 stars. Bling is thus among the best-rated financial education apps in Germany. Setup takes less than 10 minutes: download the app, register the child, order the card. The virtual card is immediately ready to use with Apple Pay and Google Pay – the physical card is delivered by post within 5-7 working days. One small criticism: the app offers no multi-banking, i.e. you cannot link external accounts. Scoring (12/15): Outstanding app ratings and a well-thought-out UX concept for both target groups (children and parents). The quick setup and the instant virtual card are plus points. Deduction for the missing multi-banking and the two-app requirement.

5 Security & parental controls

13/15
Points
The Bling Card's security architecture is built on the prepaid principle: only what has previously been topped up can be spent. Getting into debt is therefore physically impossible – the most important safety feature for a children's product. In addition, the parent app offers extensive control options: spending limits per day/week/month, instant card blocking at the touch of a button, real-time push notifications for every transaction, and the innovative "subscription protection", which prevents subscriptions or recurring debits from going through without parental approval. The card is issued by Treezor, a subsidiary of the major French bank Société Générale. Customer funds are classified as e-money and held separately from company assets at Société Générale. Since this is not a classic bank account, German deposit protection (Einlagensicherung) does not apply – that is the case with all prepaid providers and not a specific disadvantage of Bling. Scoring (13/15): Exemplary security features for a children's product. Prepaid protection, real-time control and subscription protection set standards. The only deduction: no classic deposit protection (e-money regulation instead of a bank deposit).

6 Cash & payments

5/10
Points
On cash, the Bling Card shows weaknesses. Children can withdraw cash at ATMs worldwide with the Mastercard, and the first withdrawal per month is free for parents – after that, however, a hefty €4.99 per withdrawal applies. That is significantly more expensive than with bank account solutions such as DKB (free) or comdirect (Cash Group). In payments, by contrast, Bling convinces: payments in euros across Europe are no problem, and contactless payment with NFC works at every modern terminal. For payments in foreign currency, a 2% surcharge applies – standard for prepaid cards but more expensive than Revolut Junior (0%). Topping up the card is mainly by SEPA transfer (the first each month free) or by credit card (1.65% fee from the second top-up). A standing order for weekly pocket money is easy to set up. Instant transfers are not supported. Scoring (5/10): The high cash fees (€4.99/withdrawal) and the foreign currency surcharge (2%) are the biggest weaknesses in the review. For a product meant to teach children how to handle money, expensive access to cash is paradoxical.

7 Customer service

4/5
Points
Bling's customer service is primarily digital. Customers reach the team in Berlin via the app and by email (support@bling.de). Response times are generally acceptable (24-48 hours), but telephone support is not available as standard. Max plan customers get priority support. Positive to highlight is the extensive Help Center on the Bling website with FAQs, setup guides and video tutorials. For tech-savvy parents in particular, the self-help documentation is one of the best in the children's account segment. There is currently no 24/7 emergency support or live chat. Bling also regularly runs webinars and publishes blog articles on financial education – a commitment that goes beyond the product itself and underlines the company's mission. Scoring (4/5): Solid digital support with a good Help Center, but no telephone service and no live chat. For a children's product, an emergency telephone hotline (e.g. for a lost card) would be desirable.

8 Extras & special features

3/5
Points
Bling offers some extras that no other children's account provider has in this form. The "family planner" on the Plus and Max plans makes it possible to manage tasks and rewards for several children centrally – ideal for families with 2–3 children. The card design with over 100 motifs (from Plus), including licensed Warner Bros. designs, is a hit especially with younger children. A Harry Potter or Batman card makes the subject of money tangible and cool – an underestimated educational factor. The Max plan also includes live tutoring sessions that go beyond the purely financial sphere. Whether that fits the core product of a prepaid card is a matter of taste – but it shows the company's ambition to offer a holistic solution for families. Scoring (3/5): Nice extras such as personalised designs and the family planner. The live tutoring on the Max plan is an unusual feature that somewhat exceeds the scope of a financial card. Deduction because the best extras sit behind the more expensive plans.

Pros & cons at a glance

Pros

  • Market-leading financial education features for children
  • Well-thought-out task and reward system
  • Real-time parental control with push notifications
  • Mastercard acceptance worldwide (online & offline)
  • Apple Pay & Google Pay usable immediately
  • Innovative subscription protection against unwanted debits

Cons

  • No free basic version available
  • No bank account of its own (no IBAN)
  • Cash withdrawals expensive from the 2nd withdrawal (€4.99)
  • 2% foreign currency fee on non-euro payments
  • Replacement card costs €9.99 (except on the Max plan)

Conclusion: Bling Card review

72/100
Good (2.4)

The Bling Card scores 72 out of 100 points and is therefore the clear number 1 for families who want to teach their children how to handle money in a playful way. No other provider in Germany offers a comparable combination of financial education, parental control and modern card use. The price: it is not free. From €2.99/month, Bling is an investment in your child's financial education – whether that is worth it is for each family to decide. Anyone looking for a free account with an IBAN is better off with DKB u18 or comdirect JuniorGiro. Anyone who puts financial education first, however, will find the best product on the market in Bling.

What is your experience with Bling Card? Feel free to share it with other readers.

Read Bling Card experiences
Visit Bling Card *

* Links marked with an asterisk are affiliate/advertising links. If you sign up via such a link, we may receive a commission – this costs you nothing extra. It helps us keep kosten.org free. All information without guarantee.