| Features & automation | Email editor & templates | -
•
Drag and drop + HTML + 100+ templates = full points
-
•
Drag and drop + 50+ templates = 6 points
-
•
Simple editor + few templates = 3 points
| 8 |
| Marketing automation | -
•
Multi-step workflows + triggers + scoring = full points
-
•
Simple autoresponders + triggers = 7 points
-
•
Autoresponders only = 4 points
-
•
No automation = 0 points
| 12 |
| Segmentation & personalisation | -
•
Dynamic segments + behaviour-based = full points
-
•
Static segments + tags = 5 points
-
•
Manual lists only = 2 points
| 8 |
| A/B testing | -
•
Subject + content + send time = full points
-
•
Subject lines only = 2 points
-
•
Not available = 0 points
| 4 |
| Deliverability & email infrastructure | Delivery rate (deliverability) | -
•
≥ 95% delivery rate = full points
-
•
90–95% = 6 points
-
•
85–90% = 3 points
-
•
< 85% = 0 points
| 10 |
| Authentication (SPF, DKIM, DMARC) | -
•
All three configurable = full points
-
•
SPF + DKIM = 3 points
-
•
SPF only = 1 point
| 5 |
| Dedicated IP & reputation | -
•
Dedicated IP available + reputation monitoring = full points
-
•
Dedicated IP at extra cost = 2 points
-
•
Shared IP only = 0 points
| 3 |
| GDPR & data protection | Server location & data processing | -
•
Servers in Germany + data processing agreement = full points
-
•
Servers in the EU + data processing agreement = 5 points
-
•
Servers outside the EU with SCC = 2 points
-
•
No GDPR-compliant option = 0 points
| 8 |
| Double opt-in & unsubscribe links | -
•
Fully automatic GDPR compliance = full points
-
•
Manually configurable = 3 points
-
•
Not GDPR-compliant = 0 points
| 5 |
| Legal notice requirement & legal templates | -
•
Automatic mandatory details + German templates = full points
-
•
Mandatory details can be added manually = 2 points
-
•
No support = 0 points
| 3 |
| Integrations & usability | CRM & shop integrations | -
•
Shopify + WooCommerce + CRM + Zapier = full points
-
•
3+ major integrations = 4 points
-
•
Few integrations = 2 points
-
•
Hardly any integrations = 0 points
| 6 |
| API & webhooks | -
•
REST API + webhooks + documentation = full points
-
•
API available = 2 points
-
•
No API = 0 points
| 4 |
| User interface & onboarding | -
•
Intuitive + German interface + tutorials = full points
-
•
Simple + English interface = 3 points
-
•
Complex / poorly documented = 1 point
| 5 |
| Reporting & analytics | -
•
Real time + heatmaps + revenue tracking = full points
-
•
Open/click rates + bounces = 3 points
-
•
Basic statistics only = 1 point
| 5 |
| Price & plans | Free plan | -
•
Free up to 1,000+ contacts = full points
-
•
Free up to 500 contacts = 4 points
-
•
Free up to 250 contacts = 2 points
-
•
No free tier = 0 points
| 6 |
| Value for money (5,000 contacts) | -
•
< €30/month = full points
-
•
€30–50/month = 4 points
-
•
€50–80/month = 2 points
-
•
> €80/month = 0 points
| 6 |
| Transparent pricing | -
•
Clear pricing page + no lock-in = full points
-
•
Prices visible but complex = 1 point
-
•
On request only = 0 points
| 2 |
